all the honeydrips

At the time, I knew how to write. I knew marketing. I knew how to look at a business from the outside and see the things that weren't quite connecting. What I did not know was exactly what my own business was going to become. I had service lists. Pricing ideas. A website. Packages. Thoughts about niches. Thoughts about having thoughts about niches. And then I actually started working with people. That changed everything. Because there is the business you imagine before you ha

I did not get a formal education in marketing and branding; I did Psychology and Philosophy instead. At this point in my life, if I could afford to go back to uni, I would. So, I thought to myself, what should the curriculum be for me? I want to be a MASTER Copywriter and Digital Marketing/Brand Consultant. I researched the books (thanks, Reddit). I heard the calls of the ones from Before (me). David Ogilvy. Eugene Schwartz. Claude C. Hopkins. Joanna Wiebe. Dan Kennedy. Ann H

Let's be real: The word brand gets tossed around like sea salt on fancy fries. Everyone's telling you to "build your brand," "align your brand," but no one seems to agree on what a brand actually is. If you've ever found yourself nodding along while secretly wondering what are we even talking about??, this post is for you. So...what even is a brand??? A brand isn't just a logo. It's not a color palette. It's not a catchy tagline, a font, or your Instagram grid. A brand is how

There's a very specific kind of cringe that happens when you re-read something you just wrote and think "Who...wrote this?" It's giving corporate jargon. it's giving AI robot intern. It's giving absolutely not your voice. You meant to sound real. Warm. Maybe even a little funny. But instead, you sound like someone trying to impress a hiring manager from 2013. ("At [business name], we pride ourselves on delivering dynamic solutions..." Okay bestie.) If your online content does

If you've ever peeked at brand consulting or copywriting rates online, you might've noticed...they're a lot. Like $3,000 for a one-pager and a handshake kinda-lot. And while those prices aren't pulled out of thin air, professionals are charging $100-$300/hour for branding and consulting, up to $200/hour for freelance copywriting, and $500-$2,000/month for basic social bundles - the part no one talks about is what you're actually getting for that money. Is it clarity? Alignmen

At The Honeytone Edit, my goal is to work closely with you to build a brand that feels authentic, resonates with your audience, and grows with you. Whether you're just starting out or looking to refine your existing brand, my approach is always personalized, intentional, and results-driven. Here's a look at the methodology behind my work and the steps I take to ensure your brand hits the right notes, every time. Step 1: Discovery & Brand Clarity First things first: I need to